Love to read my story?
I’m Elly, an End-to-End Product Designer who specializes in simplifying complex B2B workflows and designing human-centered AI features. My work sits at the intersection of design, AI, and product strategy, where I transform complex processes into clear, confident user experiences.
The Intentional Journey
My path into product design began in Iran and has been shaped by intentional choices and meaningful transitions.
I first studied Architecture (2018) and later completed a Master’s in Interior Design (2021). Alongside my studies, I worked in Graphic Design, which taught me the foundations of visual hierarchy, structure, and communication. During my interior design thesis, I interviewed users for the first time. I learned to pivot to UX after realizing the importance of user pain points.
After graduating, I learned UI/UX through self-education and began taking freelance and startup projects. Over the next few years, I helped several early-stage companies launch products from scratch, including Persian Saze (2021), Wira Club (2022), PerPetual (2022), Zameer (2023), and multiple consultancy clients. These projects strengthened my end-to-end skills and taught me how to navigate ambiguity, collaborate with founders, and build systems with clarity.
Growth Under Constraint
In early 2024, I moved to Belgium with uncertainty, limited Dutch, and no clear idea of how my career would unfold. A few months later, I became the solo designer in a B2B startup (Dillen), the only design voice in a room full of engineers. The solo role at Dillen was challenging, intense, and sometimes overwhelming… but it pushed me to grow faster than ever.
I later joined Yaghma, a B2B consultancy company in Delft. As a designer, I worked on multiple B2B and B2C products. Here, I significantly strengthened my product thinking and execution agility, learning to navigate intense pressure and limited deadlines while delivering full product cycles for research-driven UX and graphic works.
Today: AI, Data, and Workflow Logic
Today, I design for systems where clarity matters most: B2B SaaS, fintech, and healthcare. After joining Vitaly Friedman’s AI design pattern workshop and building my own AI-focused learning path, I’ve become deeply interested in how AI can support users without overwhelming them. My focus now is on workflow logic, data-heavy UX, and AI features that guide, scaffold, and empower people.
2024–25 — Product designer at Yaghma
2024–25 — Product designer at Dillen
2023–24 — Product designer at Zameer
2022–23 — UI/UX designer at PerPetual
2022 — UI/UX designer at Wira System
2021 — UI/UX designer at Persian saze
2020 — Freelancer UI/UX designer
What others say!
Totally their words, not mine 😄
Eli is a true professional! The creativity and attention to detail exceeded expectations, and working with Eli was a breeze thanks to their exceptional cooperation and timely delivery. Highly recommended! 🙌
Fiverr Client, 2025.02.12
Duncan de Waard
PHP/Full-stack Developer
We hired Elham as a designer for a landing page and follow-up page. She's a pleasure to work with and is eager to help and willing to really immerse herself in the subject at hand. We look forward to working together in the future. Definitely recommended.
Fiverr Client, 2025.02.12
Matthias Vanooteghem
Senior Software Engineer / PHP
I had the pleasure of working closely with Elham as a UI & UX designer, and I can confidently say that she is a true professional in every sense. Her skills in graphic design are nothing short of exceptional. I would highly recommend Elham for any project that requires top-notch design expertise.
Dreamsa Company, 2023.10.21
Vahid Fathi
Senior Software Engineer / PHP
Elly’s contributions played a significant role in the success of our project. I highly recommend her as a skilled and reliable UX/UI professional who will continue to excel in any team or project she joins.
Zameer Group, 2025.11.24
Zahra Vaseqi
Research Assistant
Elham and I have been working together on one project on Feb 2020 at Wira System Pouya company, and I was lucky to call her my coworker. “She’ve had excellent design skills and problem-solving ability during working together. Her talent in designing an interface of websites and applications was perfect. On top of that, she was dealing with solving the problems of that special project.
Wira System Company, 2022.07.27
Kamal Habibi
Software Development Manager,Senior .NET Developer
I am pleased to recommend Elham Khajooee for her work as a UI/UX Designer at Dillen Technology in 2024–2025, where she contributed with great commitment and professionalism.
She played an important role in the early stages of projects such as Lowi, Insurax, and Octopus, where her input helped
increase both design efficiency and user satisfaction.
Dillen Technology, 2025.11.11
Klaus Dillen
Managing Director
Dillen Technologies
“During my career I’ve rarely came across real professionals like Elham. I had the opportunity of working with Elham on two projects (Wira pos and Wira Club) for 6 month at the big cope, and I have to say, I’ve never seen anyone UI UX designer like her before.”
Wira System Company, 2022.07.27
Foad Ardalan
CTO
Away from the desk!
Another side of me
Crafted with too many Figma tabs and a dangerously low battery.
©2024 Portfolio by Elly khajooee